2018 International Women’s Day Content — Worked with a team to concept and plan the package. Also wrote and edited content, which was pushed out on social media to drive traffic back to the hospital’s website.
Concepted and helped write “T-Rex Sends a Valentine” video in support of CHLA’s Valentine’s Day email acquisition campaign. Despite being introduced eight days into a 12-day campaign, the T-rex video yielded the most conversions (1,766 unique card senders) out of all ads. Facebook quickly determined the T-Rex video was the best-performing ad (against three other ads featuring static card images), and optimized ad serving to favor the video.
Imagine Magazine December 2017 issue — Led revamp of publication, developed storyline, managed content creators, managed project, worked with Web team to execute digital version of the publication, and wrote Jimmy Kimmel story.
FY17 Annual Report — Led creation of brand new annual report, managed project, managed content creators and wrote majority of editorial content.
Star Wars Force for Change visit to CHLA — Part of team that produced this Webby Award-winning video that officially went viral, December 2015, earning more than 10 million views on Facebook.
Brave Ben Heads Home — Originally published May 2017.
2017 International Women’s Day Content — Concepted and planned content featuring female leaders in celebration of International Women’s Day, including writing the Physician and Emergency Transport Nurse pieces. Package was pushed out via social media.
Standing Tall — Wrote article and narrated video feature on camera — December 2015.
Making Doctors Better Doctors — Originally published March 2016.
Sticky: A Germ’s Story — Initiated, cowrote and project managed a bilingual children’s book about the importance of hand washing.